So you want some great music to add to your TV programme but wondering where to find it. As we mentioned in part one of this series of articles on music in TV there are many good music libraries who provide music of all genres and style, legally cleared for use on TV and for public broadcast. There is list of some of them in that article.
One such library is Audio Network.
Asking around some of my TV friends several of them recommended Audio Network as having a good selection of affordable music and providing a simple way to search and access tracks so when the company got in touch to offer a contribution to the site we grabbed the opportunity to add to your knowledge. So here’s what MD, Juliette Squair has to say:
How important do you think library music is to a TV programme?
Good quality library music gives the producer flexibility and choice, the chance to access a massive range of genres of music for their productions at an affordable price. For example, Audio Network regularly records original orchestral tracks with the Royal Philharmonic Orchestra, enabling all producers, regardless of their budget, to use the richest and highest quality recordings in their productions. We provide several mixes of all our main tracks, which allows the producer even further creative flexibility when creating a musical theme throughout their production.
What are the advantages to choosing library music rather than commercial tracks?
There was a time when library music was seen as very much the poor relation to commercial music but in recent years, the gap between the quality of much library music and commercial music has narrowed enormously. Unlike commercial music, library music generally won’t be well-known music, but is specially composed with film and television in mind. One advantage of library music over commercial music is that one license covers all synchronisation and dubbing rights so you don’t need separate clearances. Commercial music can be expensive to clear, especially for worldwide use and clearances can take a long time to obtain. Licences to use Audio Network music automatically clear you for worldwide and multiplatform use.
How has the business of finding and accessing library music changed over the past few years?
Over the last few years, Library music has become increasingly easy to use and access. The rise of the internet and hard drive solutions has allowed libraries to make their music available in an increasing number of ways. Everything we produce is with the customer and end user in mind – our aim is always to provide the simplest, easiest and most efficient way of delivering a great choice of high-quality music to the people who need it.
Back in 2001, when Audio Network first started, it was clear that the media industry would benefit from a simple, straightforward way of using great quality music without it being complex and expensive to clear. Audio Network now has a library of over 43,000 tracks (and releasing new albums every month) in all styles which you can licence directly rather than as library music through the MCPS. One simple licence clears all of our music in the catalogue for worldwide use, multiple platforms, forever. There is one fixed, low cost fee. All our music is available online at our website: www.audionetwork.com
Do you have any tips for TV teams on how to find the right piece of music for their production needs?
The best tip I can offer is to plan, plan, plan! Think about the music you want to use at pre-production stage so you can avoid any last minute panics about cost, clearance or music choice.
It’s important to always remember that copyright in music is protected by law, and it’s important to ensure that you don’t infringe anybody’s copyright. It’s always worth checking with the rights owners before assuming something is OK. Never think ‘no-one will notice’.
Make sure you understand the business you are writing for. Listen to and research music you hear in films and TV.
Work with people who are kind, professional and inhabit a creative environment. Always get an understanding of your customers’ needs and keep them in the front of your mind throughout the creative process.
Thank you, Juliette.
AudioNetwork also provide talks and workshops and will be doing just that at two events coming up – one is the Production Show in London in February (2012): http://www.theproductionshow.co.uk/productionshow/website/default.aspx?refer=31, the other is the London Short Films Festival: http://shortfilms.org.uk/events/2012-01-10-audio-network-presents-the-right-music.
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