So You Want to Work in TV
Public Relations & getting stuff on TV
TV Coronation Street Goes to the Bank
Well the day has finally dawned when product placement becomes OK on British TV. So many years spent being drilled on the horrors of product placement – the workshops, the endless repetition of the Ofcom rules, the scare stories of the sky-high fines for falling foul of the boundaries in daytime TV. It has been officially allowed [...]
Accepting Freebies in the Workplace
Sir Paul Stephenson resigned as Scotland Yard Commissioner at the weekend after finding himself embroiled in the phone hacking scandal via his professional relationship with Neil Wallis, the former News of the World executive. And one of his big mistakes was accepting generous freebies – on this occasion a lengthy stay at Champneys Health spa [...]
How to Get a Feature onto Daytime Television
So you do not necessarily want a job in television but you are keen to get a story, feature, book, product or person on the screen. The following is a guide based on my experience as an Editor on a live daytime television channel and therefore focuses specifically on placing features on similar shows. Daily [...]
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Small Piece of Cardboard makes over £155,000 on Ebay!!
This morning I published a graphic bemoaning the time we waste on social media to the detriment of productivity. This evening I offer you an example of how social media can be far more productive than any other kind of marketing! Following my blog post I got into a Twitter conversation with Julia McGill who told me of her [...]