Siubhan (Shu) Richmond, Consultant

About Me

A multi award-winning senior producer I have over 20 years experience of developing, producing, commissioning and managing live and pre-recorded factual entertainment, daytime, consumer and lifestyle programmes. Awarded a National Television Award and two TV Quick awards in successive years for Best Daytime Show as Editor and Executive Producer of ITV’s ‘This Morning’.


Specialising in the conception and production of innovative programming I set up the award-nominated ‘The Villa’ for Sky One (the format sold worldwide), sold a travel series to Channel 5, conceived the unique format of ‘Have I Been Here Before’, a regression series for ITV1, and developed and launched a new live daytime series, ‘Angela and Friends’ for Sky One. I also conceived and produced a whole host of Big Brilliant Ideas within the format of ‘This Morning’ from health & beauty strands to features on obesity, sexual abuse and the homeless.

As an Executive Producer for ITV Daytime and Lifestyle, I successfully managed all aspects of television production, including compliance, commercial projects, PRTS (Premium Rate Telephone Services) for lucrative competitions and secondary rights development. I edited a series of self-help books with publisher Hodder Education, pitched a DVD to be sold with OK! magazine, ran a nationwide competition event to design a boardgame with Hasbro, launched two large-scale charity appeals and developed content ideas with a range of commercial businesses – and more!


I have worked with many television presenters, experts and personalities, training up the inexperienced and producing the high profile.


Media Consultant

My background in television included devising and setting up a variety of new programmes in daytime, lifestyle & factual. This involved creating a visual brand, and developing a philosophy for the show that dictated the content and appealed to the target audience. It also involved a strong element of creativity – coming up with ideas that would catch the audience’s attention and encourage them to interact. Transferring my skills to the web, I launched and edit this website.


As a Media Consultant I advise individuals, charities and businesses on how to create engaging content through words and videos, both on websites and through social media. With my team we organise seminars and workshops for PR and Marketing companies, advising on how to pitch to TV and managing productive brainstorming events.


For further information check out our Services page or contact


Areas of Expertise

  • Leadership & Team Management
  • TV & video production
  • Content Creation
  • Media Training
  • Social Media Management
shu richmond